Marketing Your Home and Managing Showings in Dallas–Fort Worth

Launching your listing

1. Final details approvedYou review the listing description, photos, features, and showing instructions.
2. Disclosures readyThe Seller’s Disclosure Notice and any other required disclosures are ready for interested buyers.
3. Listing goes live in the MLSAgents and the real estate websites that receive MLS data can see your home.
4. Marketing beginsPromotion through the channels in your marketing plan.
5. Showings startRequests come in, and you approve them according to your instructions.

How Clever Realtors markets your home

Your marketing plan is tailored to your property and agreed on before launch. It can include:

• MLS listing, which is shared with many real estate websites
• Professional photography and a strong description
• Social media promotion
• Online advertising, such as Facebook and Google ads
• Email outreach to our buyer, investor, and client contacts
• Flyers and property information
• Open houses, when they make sense for your home

No marketing plan can guarantee a number of showings, offers, or a sale price. Ask any agent to describe exactly what they’ll do for your listing, in writing.

How showings work

Buyers’ agents request appointments through BrokerBay, a showing management system. You’re notified by text and email and can approve, decline, or suggest another time, based on the showing instructions you set, such as notice required, hours, and pets. Most showings use a secure lockbox so agents can access the home without you being present.

Open houses

Open houses can bring in buyers who aren’t yet working with an agent and neighbors who know someone moving. We hold them when they fit your home and your comfort level, often on weekends when more buyers are out looking.

Staying show-ready

A quick routine for each showing. For your own use. Nothing is sent to Clever Realtors.

• Make beds and clear counters
• Empty trash and run the dishwasher
• Turn on lights and open blinds
• Set the thermostat to a comfortable temperature
• Take pets with you or secure them
• Leave for the showing

Showing safety and security

• Lock away jewelry, cash, medications, firearms, and small electronics.
• Remove personal documents, mail, and anything showing account numbers or passwords.
• Check smart devices. If you use cameras, follow applicable laws on recording, and don’t record audio of conversations you’re not part of.
• Follow the schedule. Unannounced visitors should be referred to your agent.

Using buyer feedback and activity

Showing feedback and online activity tell you how the market is responding. Review them with your agent at set points, for example after the first week or two. Patterns matter more than any single comment:

• Lots of views, few showings: the price or photos may need another look.
• Lots of showings, no offers: buyers may be choosing competing homes.
• Repeated condition comments: consider a repair, credit, or price adjustment.

See when to adjust your price.

Fair housing

Federal and Texas fair housing laws prohibit discrimination in the sale of housing based on protected characteristics such as race, color, religion, sex, disability, familial status, and national origin. Marketing, showings, and offer decisions must comply. If you have questions, ask your agent or see HUD’s fair housing resources.