{"id":15767,"date":"2026-10-15T20:29:45","date_gmt":"2026-10-16T01:29:45","guid":{"rendered":"https:\/\/cleverrealtors.com\/?page_id=15767"},"modified":"2026-10-15T20:08:36","modified_gmt":"2026-10-16T01:08:36","slug":"elegir-agente-de-listado","status":"publish","type":"page","link":"https:\/\/cleverrealtors.com\/es\/vender\/elegir-agente-de-listado\/","title":{"rendered":"Elegir un agente de listado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15767\" class=\"elementor elementor-15767 elementor-228\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1295f475 e-con-full e-flex e-con e-parent\" data-id=\"1295f475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e348c elementor-widget elementor-widget-html\" data-id=\"71e348c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cra\" data-guide=\"sell\" data-stage=\"2\">\n<header class=\"cra-hero cra-hero--photo\" style=\"--cra-hero-img:url('https:\/\/cleverrealtors.com\/wp-content\/uploads\/2026\/10\/sellers-consulting-real-estate-agent-1536x1024.jpg')\">\n <div class=\"cra-in\">\n  <nav class=\"cra-crumbs\" aria-label=\"Ruta de navegaci\u00f3n\"><ol><li><a href=\"https:\/\/cleverrealtors.com\/es\/\">Inicio<\/a><\/li><li><a href=\"https:\/\/cleverrealtors.com\/es\/vender\/\">Gu\u00eda para vender<\/a><\/li><li aria-current=\"page\">Consulte a un experto en bienes ra\u00edces<\/li><\/ol><\/nav>\n  <p class=\"cra-eyebrow\">Gu\u00eda para vender \u00b7 Etapa 02<\/p>\n  <h1>C\u00f3mo elegir un agente de listado: qu\u00e9 esperar de su primera consulta<\/h1>\n  <p class=\"cra-dek\">Su agente de listado le gu\u00eda en el precio, la preparaci\u00f3n, el mercadeo y la negociaci\u00f3n. Aqu\u00ed ver\u00e1 qu\u00e9 cubre una buena consulta, qu\u00e9 preguntar y c\u00f3mo comparar agentes con confianza.<\/p>\n  <p class=\"cra-byline\">Revisado por <a href=\"https:\/\/cleverrealtors.com\/es\/agentes\/\">Hernan Romero<\/a>, corredor de bienes ra\u00edces, Clever Realtors \u00b7 \u00daltima revisi\u00f3n: octubre de 2026<\/p>\n <\/div>\n<\/header>\n\n<div class=\"cra-body\">\n <aside class=\"cra-toc\" aria-label=\"En esta p\u00e1gina\">\n  <p class=\"cra-toc-h\">En esta p\u00e1gina<\/p>\n  <ol>\n   <li><a href=\"#key-takeaways\">Puntos clave<\/a><\/li>\n   <li><a href=\"#what-listing-agent-does\">Qu\u00e9 hace un agente de listado<\/a><\/li>\n   <li><a href=\"#consultation\">La primera consulta<\/a><\/li>\n   <li><a href=\"#prepare\">C\u00f3mo prepararse<\/a><\/li>\n   <li><a href=\"#questions\">Preguntas que hacer<\/a><\/li>\n   <li><a href=\"#compare\">Comparar agentes<\/a><\/li>\n   <li><a href=\"#red-flags\">Se\u00f1ales de alerta<\/a><\/li>\n   <li><a href=\"#faq\">Preguntas frecuentes<\/a><\/li>\n   <li><a href=\"#sources\">Fuentes<\/a><\/li>\n  <\/ol>\n <\/aside>\n\n <article class=\"cra-article\">\n  <section id=\"key-takeaways\" class=\"cra-keys\" aria-labelledby=\"kt-h\">\n   <h2 id=\"kt-h\">Puntos clave<\/h2>\n   <ul>\n    <li>Una buena consulta es una <strong>conversaci\u00f3n de ida y vuelta<\/strong> sobre sus metas, su casa y el plan, no un discurso de ventas.<\/li>\n    <li>Espere recibir el aviso de <strong>Informaci\u00f3n sobre Servicios de Corretaje<\/strong> en su primera conversaci\u00f3n formal sobre la propiedad.<\/li>\n    <li>Compare agentes por su <strong>razonamiento del precio, plan de mercadeo, comunicaci\u00f3n y condiciones<\/strong>, no solo por el precio sugerido m\u00e1s alto.<\/li>\n    <li>Las comisiones son <strong>negociables<\/strong> y se fijan en su contrato de listado por escrito.<\/li>\n    <li>Verifique la licencia de cualquier agente en la <strong>b\u00fasqueda de licencias de TREC<\/strong>.<\/li>\n   <\/ul>\n  <\/section>\n\n  <section id=\"what-listing-agent-does\">\n   <h2>Qu\u00e9 hace un agente de listado por usted<\/h2>\n   <ul class=\"cra-cols\">\n    <li><strong>Precio:<\/strong> un an\u00e1lisis comparativo de mercado y una estrategia<\/li>\n    <li><strong>Preparaci\u00f3n:<\/strong> consejos de reparaci\u00f3n, limpieza y presentaci\u00f3n<\/li>\n    <li><strong>Mercadeo:<\/strong> publicaci\u00f3n en el MLS, fotograf\u00eda y promoci\u00f3n<\/li>\n    <li><strong>Visitas:<\/strong> programaci\u00f3n y comentarios de compradores<\/li>\n    <li><strong>Ofertas:<\/strong> comparaciones lado a lado y negociaci\u00f3n<\/li>\n    <li><strong>Del contrato al cierre:<\/strong> plazos, reparaciones y coordinaci\u00f3n con la compa\u00f1\u00eda de t\u00edtulo<\/li>\n   <\/ul>\n   <p>Su agente tambi\u00e9n le ayuda a entender las divulgaciones obligatorias, como el Aviso de Divulgaci\u00f3n del Vendedor, y cu\u00e1ndo conviene consultar a un abogado o a un profesional de impuestos.<\/p>\n  <\/section>\n\n  <section id=\"consultation\">\n   <h2>Qu\u00e9 pasa en una consulta de listado<\/h2>\n   <ol class=\"cra-timeline\" aria-label=\"Partes t\u00edpicas de una consulta de listado\">\n    <li><span class=\"t\">Sus metas y sus tiempos<\/span><span class=\"d\">Por qu\u00e9 vende, cu\u00e1ndo necesita mudarse y a d\u00f3nde ir\u00e1 despu\u00e9s.<\/span><\/li>\n    <li><span class=\"t\">Un vistazo a la propiedad<\/span><span class=\"d\">Mejoras, condici\u00f3n y caracter\u00edsticas que les importan a los compradores, en persona o por video.<\/span><\/li>\n    <li><span class=\"t\">Servicios de corretaje en Texas<\/span><span class=\"d\">El agente le explica el aviso de Informaci\u00f3n sobre Servicios de Corretaje y c\u00f3mo le representar\u00e1.<\/span><\/li>\n    <li><span class=\"t\">Conversaci\u00f3n sobre el precio<\/span><span class=\"d\">Ventas comparables, casas que compiten con la suya y un rango de precio sugerido, con su justificaci\u00f3n.<\/span><\/li>\n    <li><span class=\"t\">El plan<\/span><span class=\"d\">Preparaci\u00f3n, mercadeo, visitas, y c\u00f3mo y cada cu\u00e1nto recibir\u00e1 noticias.<\/span><\/li>\n    <li><span class=\"t\">Condiciones<\/span><span class=\"d\">El contrato de listado, los servicios, la duraci\u00f3n del listado y la compensaci\u00f3n.<\/span><\/li>\n   <\/ol>\n   <p class=\"cra-note\">Clever Realtors es una corredur\u00eda virtual. Las consultas son por tel\u00e9fono o video, y nos reunimos en su propiedad cuando hace falta.<\/p>\n  <\/section>\n\n  <section id=\"prepare\">\n   <h2>C\u00f3mo prepararse para su consulta<\/h2>\n   <ul class=\"cra-check\">\n    <li><label><input type=\"checkbox\"><span>Anote mejoras y reparaciones, con fechas y costos aproximados<\/span><\/label><\/li>\n    <li><label><input type=\"checkbox\"><span>Anote los problemas conocidos que tendr\u00e1 que divulgar<\/span><\/label><\/li>\n    <li><label><input type=\"checkbox\"><span>Busque su levantamiento topogr\u00e1fico (survey), la informaci\u00f3n de la HOA y las garant\u00edas<\/span><\/label><\/li>\n    <li><label><input type=\"checkbox\"><span>Pida un estimado para liquidar su hipoteca<\/span><\/label><\/li>\n    <li><label><input type=\"checkbox\"><span>Escriba sus tiempos ideales y su pr\u00f3ximo paso<\/span><\/label><\/li>\n    <li><label><input type=\"checkbox\"><span>Prepare sus preguntas (vea abajo)<\/span><\/label><\/li>\n   <\/ul>\n   <p class=\"cra-hint\">Solo para su propia planeaci\u00f3n. Marcar casillas no env\u00eda nada a Clever Realtors.<\/p>\n  <\/section>\n\n  <section id=\"questions\">\n   <h2>Preguntas para un agente de listado<\/h2>\n   <h3>Sobre el precio<\/h3>\n   <ul>\n    <li>\u00bfQu\u00e9 ventas comparables us\u00f3 y por qu\u00e9?<\/li>\n    <li>\u00bfCon qu\u00e9 casas en venta comparar\u00e1n los compradores la m\u00eda?<\/li>\n    <li>\u00bfQu\u00e9 cambiar\u00eda del precio si hay pocas visitas?<\/li>\n   <\/ul>\n   <h3>Sobre mercadeo y visitas<\/h3>\n   <ul>\n    <li>\u00bfD\u00f3nde aparecer\u00e1 mi casa y c\u00f3mo la promover\u00e1?<\/li>\n    <li>\u00bfQui\u00e9n se encarga de las fotos y qu\u00e9 incluye?<\/li>\n    <li>\u00bfC\u00f3mo se programan las visitas y c\u00f3mo recibir\u00e9 los comentarios?<\/li>\n   <\/ul>\n   <h3>Sobre condiciones y comunicaci\u00f3n<\/h3>\n   <ul>\n    <li>\u00bfQu\u00e9 servicios incluye su contrato de listado y por cu\u00e1nto tiempo?<\/li>\n    <li>\u00bfC\u00f3mo se fija su compensaci\u00f3n? \u00bfC\u00f3mo maneja las solicitudes de compensaci\u00f3n del agente del comprador?<\/li>\n    <li>\u00bfCada cu\u00e1nto hablaremos y qui\u00e9n ser\u00e1 mi contacto del d\u00eda a d\u00eda?<\/li>\n   <\/ul>\n  <\/section>\n\n  <section id=\"compare\">\n   <h2>C\u00f3mo comparar agentes de forma justa<\/h2>\n   <div class=\"cra-table\"><table>\n    <caption class=\"cra-sr\">Criterios para comparar agentes de listado<\/caption>\n    <thead><tr><th scope=\"col\">Busque<\/th><th scope=\"col\">Por qu\u00e9 importa<\/th><\/tr><\/thead>\n    <tbody>\n     <tr><th scope=\"row\">Un razonamiento claro del precio<\/th><td>Un precio respaldado por datos locales es m\u00e1s \u00fatil que la cifra m\u00e1s alta<\/td><\/tr>\n     <tr><th scope=\"row\">Un plan de mercadeo concreto<\/th><td>Debe saber exactamente c\u00f3mo se presentar\u00e1 su casa<\/td><\/tr>\n     <tr><th scope=\"row\">Conocimiento local<\/th><td>Que conozca su zona y su tipo de casa<\/td><\/tr>\n     <tr><th scope=\"row\">Comunicaci\u00f3n<\/th><td>Qu\u00e9 tan r\u00e1pido responde ahora es una muestra de lo que viene<\/td><\/tr>\n     <tr><th scope=\"row\">Condiciones transparentes<\/th><td>Servicios, duraci\u00f3n del listado y compensaci\u00f3n explicados por escrito<\/td><\/tr>\n    <\/tbody>\n   <\/table><\/div>\n   <div class=\"cra-callout\"><p><strong>Sobre la comisi\u00f3n de Clever Realtors:<\/strong> Nuestra comisi\u00f3n de listado es de 1.5% por los servicios del lado del vendedor. Cualquier compensaci\u00f3n al agente del comprador que usted acepte y otros costos de cierre son aparte. Su contrato de listado indica exactamente lo que pagar\u00e1.<\/p><\/div>\n  <\/section>\n\n  <section id=\"red-flags\">\n   <h2>Se\u00f1ales de alerta<\/h2>\n   <ul>\n    <li>Un precio sugerido muy por encima de las ventas comparables, sin explicaci\u00f3n. Puede hacer que la casa se quede estancada y que despu\u00e9s haya que bajar el precio.<\/li>\n    <li>Promesas de un precio de venta o un plazo espec\u00edficos.<\/li>\n    <li>Respuestas vagas sobre mercadeo, servicios o compensaci\u00f3n.<\/li>\n    <li>Presi\u00f3n para firmar antes de leer el contrato de listado.<\/li>\n    <li>Una licencia que no puede verificar en el sitio de TREC.<\/li>\n   <\/ul>\n  <\/section>\n\n  <section class=\"cra-video-sec\" aria-labelledby=\"vid-h\">\n   <h2 id=\"vid-h\">Video: consultar a un agente de bienes ra\u00edces (en ingl\u00e9s)<\/h2>\n   <div class=\"cra-video\" data-yt=\"dkHPFx2AmJI\" data-title=\"Consultar a un agente de bienes ra\u00edces\"><button type=\"button\" class=\"cra-vbtn\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cleverrealtors.com\/wp-content\/uploads\/2026\/10\/sellers-consulting-real-estate-agent-1024x682.jpg\" alt=\"\" loading=\"lazy\" width=\"1024\" height=\"682\"><span class=\"cra-vtitle\">Consultar a un agente de bienes ra\u00edces<\/span><span class=\"cra-play\" aria-hidden=\"true\"><\/span><span class=\"cra-vlabel\">Video en ingl\u00e9s \u00b7 1:23<\/span><\/button><\/div>\n  <\/section>\n\n  <section id=\"faq\" class=\"cra-faq\">\n   <h2>Preguntas frecuentes<\/h2>\n   <details><summary>\u00bfA cu\u00e1ntos agentes debo entrevistar?<\/summary><div><p>Muchos vendedores hablan con dos o tres. Compare el razonamiento detr\u00e1s de cada recomendaci\u00f3n de precio, el plan de mercadeo y qu\u00e9 tan bien escucha cada agente sus metas.<\/p><\/div><\/details>\n   <details><summary>\u00bfEl agente que sugiere el precio m\u00e1s alto es la mejor opci\u00f3n?<\/summary><div><p>No necesariamente. Un precio que no se respalda con ventas comparables puede traer menos visitas, m\u00e1s d\u00edas en el mercado y reducciones de precio. Elija al agente cuyo razonamiento sea m\u00e1s claro.<\/p><\/div><\/details>\n   <details><summary>\u00bfLas comisiones de bienes ra\u00edces son negociables en Texas?<\/summary><div><p>S\u00ed. La compensaci\u00f3n de corretaje no la fija la ley. Se negocia y se escribe en su contrato de listado.<\/p><\/div><\/details>\n   <details><summary>\u00bfQu\u00e9 es el aviso de Informaci\u00f3n sobre Servicios de Corretaje?<\/summary><div><p>Es un formulario de TREC que los agentes deben entregar en la primera conversaci\u00f3n formal sobre una propiedad. Explica los tipos de representaci\u00f3n y las obligaciones de los corredores. Encontrar\u00e1 el enlace en el pie de p\u00e1gina de este sitio.<\/p><\/div><\/details>\n   <details><summary>\u00bfNecesito reunirme en persona?<\/summary><div><p>No siempre. Clever Realtors trabaja de forma virtual, por tel\u00e9fono y video, y nos reunimos en su propiedad cuando hace falta, por ejemplo para revisar su condici\u00f3n o para las fotos del listado.<\/p><\/div><\/details>\n  <\/section>\n\n  <section id=\"sources\" class=\"cra-sources\">\n   <h2>Fuentes y lecturas recomendadas<\/h2>\n   <ul>\n    <li><a href=\"https:\/\/www.trec.texas.gov\/forms\/information-about-brokerage-services\" target=\"_blank\" rel=\"noopener\">TREC \u2014 Informaci\u00f3n sobre Servicios de Corretaje (en ingl\u00e9s)<\/a><\/li>\n    <li><a href=\"https:\/\/www.trec.texas.gov\/apps\/license-holder-search\" target=\"_blank\" rel=\"noopener\">TREC \u2014 B\u00fasqueda de licencias (en ingl\u00e9s)<\/a><\/li>\n    <li><a href=\"https:\/\/www.trec.texas.gov\/forms\/sellers-disclosure-notice\" target=\"_blank\" rel=\"noopener\">TREC \u2014 Aviso de Divulgaci\u00f3n del Vendedor (en ingl\u00e9s)<\/a><\/li>\n    <li><a href=\"https:\/\/www.trec.texas.gov\/what-intermediary\" target=\"_blank\" rel=\"noopener\">TREC \u2014 \u00bfQu\u00e9 es un intermediario? (en ingl\u00e9s)<\/a><\/li>\n   <\/ul>\n   <p class=\"cra-disclaimer\">Este art\u00edculo es informaci\u00f3n general sobre bienes ra\u00edces en Texas, no asesor\u00eda legal. Lea con cuidado su contrato de listado y consulte a un abogado de bienes ra\u00edces de Texas si tiene preguntas legales.<\/p>\n  <\/section>\n\n  <nav class=\"cra-related\" aria-labelledby=\"rel-h\">\n   <h2 id=\"rel-h\">Siga leyendo<\/h2>\n   <div class=\"cra-cards\">\n    <a href=\"https:\/\/cleverrealtors.com\/es\/agentes\/\"><span class=\"k\">Nuestro equipo<\/span><span class=\"t\">Conozca a nuestros agentes<\/span><span class=\"d\">Conozca al equipo de Clever Realtors.<\/span><\/a>\n    <a href=\"https:\/\/cleverrealtors.com\/es\/vender\/fijar-el-precio\/\"><span class=\"k\">Venta \u00b7 Etapa 03<\/span><span class=\"t\">Fijar el precio de su casa<\/span><span class=\"d\">C\u00f3mo un an\u00e1lisis de mercado define su estrategia.<\/span><\/a>\n    <a href=\"https:\/\/cleverrealtors.com\/es\/vender\/contrato-de-listado\/\"><span class=\"k\">Venta \u00b7 Etapa 04<\/span><span class=\"t\">El contrato de listado<\/span><span class=\"d\">Qu\u00e9 revisar antes de firmar.<\/span><\/a>\n    <a href=\"https:\/\/cleverrealtors.com\/es\/comprar\/elegir-agente-comprador\/\"><span class=\"k\">Para compradores<\/span><span class=\"t\">Elegir un agente de compradores<\/span><span class=\"d\">\u00bfVa a comprar despu\u00e9s? Las reglas de Texas para compradores.<\/span><\/a>\n   <\/div>\n  <\/nav>\n\n  <nav class=\"cra-pager\" aria-label=\"Etapas de la gu\u00eda para vender\">\n   <a class=\"prev\" href=\"https:\/\/cleverrealtors.com\/es\/vender\/decidir-vender\/\"><span class=\"k\">\u2190 Etapa anterior<\/span><span class=\"t\">Planee su mudanza<\/span><\/a>\n   <a class=\"hub\" href=\"https:\/\/cleverrealtors.com\/es\/vender\/#stage-2\">Todas las etapas de venta<\/a>\n   <a class=\"next\" href=\"https:\/\/cleverrealtors.com\/es\/vender\/fijar-el-precio\/\"><span class=\"k\">Siguiente etapa \u2192<\/span><span class=\"t\">Conozca su mercado y fije el precio<\/span><\/a>\n  <\/nav>\n <\/article>\n<\/div>\n\n<section class=\"cra-cta\" aria-labelledby=\"cta-h\">\n <div class=\"cra-in\">\n  <h2 id=\"cta-h\">Programe su consulta de listado<\/h2>\n  <p>Cu\u00e9ntenos sobre su casa y sus tiempos, y un agente de Clever Realtors le explicar\u00e1 el precio, la preparaci\u00f3n y los siguientes pasos.<\/p>\n  <div class=\"cra-btns\"><a class=\"pri\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE1NzQzIiwidG9nZ2xlIjpmYWxzZX0%3D\">Comenzar mi plan de venta<\/a><a class=\"sec\" href=\"https:\/\/cleverrealtors.com\/es\/agentes\/\">Conozca a nuestros agentes<\/a><a class=\"sec\" href=\"tel:+19727414273\">Llamar al 972-741-4273<\/a><\/div>\n <\/div>\n<\/section>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15597,"parent":15744,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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